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Who Actually Uses Social Bookmarking Sites?

Topics: Technology | 2 CommentsBy admin | July 24, 2010

Even though you’ve probably never used a social bookmarking site – and may not even know what they are – they have a tremendous impact on the sites you end up visiting.

Social Bookmarking SitesThere are two things that I find amusing about social bookmarking sites. One is that in spite of the fact that they can bring 10,000 new visitors to a site in a single day and leave the site with a durable increase in traffic from that day on, you rarely hear web “traffic experts” talking about the importance of them. The other thing I find amusing is that in spite of their awesome power and rabidly loyal users, no one seems to be using them! I asked exactly 10 friends if they used social bookmarking sites over the last two days, and exactly 10 of them said “no”, with seven of them saying “you mean like Facebook?”, two of them saying “yeah, I bookmark sites” (meaning in their browser) and one saying, in his typically paranoid fashion “are you kidding? I NEVER click on those things!” Which highlights another interesting fact: For many people, being on the web is like using their new home entertainment system – in spite of all the amazing buttons and features they could be messing with, they mostly just watch and change channels a lot. I’m convinced that all those little rows of bookmarking icons you see all over the web remain a mystery to the average user, and largely unused by people who actually use those sites. So for those of you who aren’t familiar with social bookmarking, we have a quick roundup of the most popular services below, and for those who are familiar with them, we have a very interesting data table that lets you sort them by Google pagerank, incoming links, or estimated dollar value as web properties. Do you use a social bookmarking site? If so, feel free to share some thoughts. Or better yet, bookmark us!

As of this writing, the front page of Delicious seems to be dominated by a slightly nerdy mix of web technology and design links. Delicious was one of the first of these sites to be broadly successful, and was originally at the clever URL Del.icio.us. They were acquired by Yahoo in December of 2005, so if you have a Yahoo account, joining Delicious is easy. If you don’t have a Yahoo account, well, you will now! Like most of these sites, Delicious lets you share and annotate sites you’ve visited with other users. Signup was fairly easy; the site lets offers the option of importing your existing bookmarks as you create your account.
Signup here was perhaps easier; just create a username and password, and then confirm by clicking the link in the e-mail they send you. Digg’s front page also seemed to have a broader mix including politics, lifestyle, tech, humor, and news. Digg uses a recommendation engine (something we talked about a while back) to help enhance your experience. Digg also inspired the term The Digg Effect, and has been noted for the fact that Digg users don’t Dig. As a classic example of what a rabid and isolated subculture this is, see this comic of Reddit’s invasion of Digg.
Joining Reddit was even easier, requiring only a username and a password on the spot, presumably because the site is most popular with link baiting attention whores and thread-flaming loonies. I say this in jest to indicate a little of the no-holds-barred vibe of the site and its comment threads. If you peruse Reddit a little, the comic linked to above will make a lot more sense. The fact that Reddit is a little less mainstream seems to make it less inviting to traffic-obsessed site promoters, and therefore maybe less “spammed out”.
Signing up was relatively easy, but you may be confused at first by the lack of a “front page”. StumbleUpon keeps politely asking you to install the browser add-on, and when you click the thing that most resembles a home page link – a Stumble! button – you’re led directly to a recommended external link determined by SU’s recommendation engine. You will definitely stumble upon something of interest though.
Furl was another early contender. They were acquired by LookSmart in 2004, and again by Diigo in 2009. While they still seem to have a fairly large user base, it’s hard to tell how lively the site actually is at this point. One thing that Diigo definitely does differently is bury the page of “hot links”. They instead seem to focus on getting you rolling with bookmarks, highlights, and notes tools, and options for plugging in your existing social network info.
Mixx seems to suffer from a little bit of the problem that Delicious has with narrow content. As a sort of plus you can build your own community if you like, but why would we do that, now that there is the all powerful all knowing Facebook? Which highlights another thing that sort of puts a ding in the whole social bookmarking concept. Why would a new user want to join a site like this when Facebook offers 3/4 of the functionality that these sites strive for.

You can click the headings to re-sort the data in this table:

Site PR Inbound Links $ Value
slashdot.org 9 28,018,962 $25,787,200
del.icio.us 8 370,943,962 $521,172,000
technorati.com 8 148,233,993 $276,243,000
digg.com 8 137,000,000 $215,992,000
reddit.com 8 132,924,191 $178,934,400
stumbleupon.com 8 59,888,074 $39,723,400
connotea.org 8 3,272,642 $11,241,440
furl.net 7 99,028,154 $188,853,100
newsvine.com 7 49,881,588 $35,890,400
blinklist.com 7 47,039,214 N/A
folkd.com 7 13,766,114 N/A
squidoo.com 7 7,171,958 $13,336,150
citeulike.org 7 3,694,298 $11,226,880
kinja.com 7 2,593,905 $9,965,880
propeller.com 7 2,503,342 $13,613,600
spurl.net 6 34,419,253 $32,200,000
simpy.com 6 23,405,771 $518,324,960
mister-wong.com 6 9,672,510 $10,667,840
rawsugar.com 6 7,481,362 $14,925,880
diigo.com 6 6,095,828 $11,243,680
linkagogo.com 6 3,987,085 N/A
corank.com 6 1,536,589 $4,281,340
care2.com/news 6 808,351 $2,237,900
backflip.com 6 733,144 $2,463,550
spotback.com 6 315,219 $459,980
kaboodle.com 6 309,115 $3,691,950
shoutwire.com 6 284,654 $216,910
sphinn.com 6 270,738 $100,000
searchles.com 6 261,216 $197,160
bibsonomy.org 6 141,521 $2,305,350
clipclip.org 6 59,146 $75,210
sitebar.org 6 15,661 $245,204
taggly.com 5 998,006 N/A
buddymarks.com 5 890,014 $3,090,150
mylinkvault.com 5 559,084 N/A
stylehive.com 5 547,675 $1,377,760
hyperlinkomatic.com 5 505,338 $1,457,890
plime.com 5 448,091 $474,360,000
lilisto.com 5 363,661 $529,000
sk-rt.com 5 322,076 $442,900
markaboo.com 5 238,271 $227,900
xilinus.com 5 57,701 $38,160
startaid.com 5 49,341 N/A
uvouch.com 5 34,057 $424,020,140
thoof.com 5 30,719 $20,600
myhq.com 5 27,015 $29,536
mybookmarks.com 5 25,443 $29,468
hanzoweb.com 5 12,618 $17,222
favoor.com 5 11,756 $6,322
socialdanger.com 5 7,095 $1,600
murl.com 5 6,017 $8,236
mobleo.net 5 739 $1,039
plugim.com 4 588,860 $1,313,340
zurpy.com 4 192,408 $111,180
tagfacts.com 4 169,135 $120,772
oyax.com 4 112,111 $115,000
lifelogger.com 4 99,808 $107,744
complore.com 4 93,751 $74,200
connectedy.com 4 59,588 N/A
sitejot.com 4 55,414 N/A
pixelgroovy.com 4 41,778 $19,080
cloudytags.com 4 41,654 $29,664
blurpalicious.com 4 27,567 $12,900
dropjack.com 4 27,251 $13,100
bookmark-manager.com 4 18,872 $7,434
myvmarks.com 4 17,084 $6,650
contentpop.com 4 13,188 $16,274
bmaccess.net 4 11,959 $5,600
memfrag.com 4 10,564 $5,668
bookmarktracker.com 4 10,518 $8,618
mysitevote.com 4 9,218 $6,500
freelink.org 4 8,427 N/A
urlex.info 4 3,962 $2,507
rambhai.com 4 2,926 N/A
easybm.com 4 2,236 N/A
zlitt.com 4 2,236 $3,193
chipmark.com 4 2,196 $1,792
thinkpocket.com 4 1,914 $848
mywebdesktop.net 4 1,329 $368
philoi.com 4 1,097 $1,397
bookkit.com 4 1,049 N/A
bookmax.net 4 874 N/A
votelists.com 4 399 $339
whitelinks.com 4 269 N/A
tedigo.net 4 135 $458
mixx.com 3 559,683 $1,854,160
marktd.com 3 43,855 $56,180
tagza.com 3 35,627 $7,500
wirefan.com 3 17,204 $27,772
blogbookmark.com 3 11,934 $11,124
bukmark.net 3 8,545 $1,620
getboo.com 3 7,742 $42,728
fungow.com 3 4,553 N/A
syncone.net 3 4,026 $25,070
linksnarf.com 3 3,893 $1,120
ez4u.net 3 1,030 N/A
listerlister.com 3 633 $5,702
xlmark.com 2 15,012 $5,974
totalpad.com 2 4,693 $510
barksbookmarks.com 2 2,786 $11,766
memotoo.com 2 2,382 N/A
blipoo.com 2 598 $100
bookmarkall.com 2 371 $694
yattle.com 2 127 $1,081
wetogether.info 1 911 $515
vuju.com 1 284 $145
newsweight.com 1 67 $42
voteboat.com 1 41 $10
freezilla.co.uk 1 38 $21
faves.com 0 50,781 $38,720
socialogs.com 0 50,090 $18,500
i89.us 0 28,192 $11,872
crowdfound.com 0 1,516 $3,050
quickieclick.com 0 9 $650
ma.gnolia.com N/A N/A N/A

Most of this data reformatted from this information

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Read Comments

  1. Posted by Stella on 07.25.10 8:36 am

    Am I this stupid? I still don’t understand what they are for?!

  2. Posted by admin on 07.25.10 10:00 am

    It’s okay Stella. It’s Early, have another cup of coffee!

    But seriously, as I was writing this, I was thinking that sites like this are REALLY obsolete, unless you joined one early on and find it rewarding because of some sense of community.

    They otherwise would seem like serious overkill for performing the simple task of link sharing, right?