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Did The iPad Kill The Kindle?

Topics: Popular Media | Add A CommentBy admin | July 30, 2010

Not yet. But they sure forced a price drop. And changed a paradigm. Will YOU buy a Kindle now that they’re only 139 bucks?


My dream is that one day you’ll click
on my Amazon Kindle ads while
you read my writing on an iPad.

Amazon wants to rekindle their relationship with you. They’re really, really sorry they were charging you so much for just reading a book with them, so they want to offer you another chance at making things work. And this time they’re only charging you $139. That’s right, Amazon’s Kindle, which just last year was priced at $299, is now only $139. In spite of the press about how the Kindle’s sales accelerated last quarter, the fact is that the iPad made quick business of mopping the floor with the Kindle, and the only hope Amazon has is to do exactly what they’re doing, which is price-slashing. If you read that Business Week article, you might take note of the fact that while Amazon expects to sell over 3 million Kindles this year, Apple sold over 3 million iPads in just EIGHTY DAYS. We poked a lot of fun at the iPad this year, and even rounded up aspiring “iPad Killers”, but the fact is, if any of those devices really intend to do any killing, they’ll mostly be killing themselves by marketing themselves that way. In his seemingly unending genius, Steve Jobs made us think Apple was launching a new device, when what they really were doing was launching a platform and shifting a paradigm. Although I’m still anxiously awaiting a more full-featured iPad-like device from whoever builds a good one first, I’d buy an iPad hands-down over a Kindle for media consumption. But I don’t want to use an iPad or a Kindle, I want to be on them. As a media creator, this is possibly the most exciting new publishing channel since the web itself gained a wide reach, and I’m more excited than you could imagine about the possibilities; it’s the first time in a while that a platform with such broad potential reach is accessible to “the little guy”. As this Ad Age article about Virgin’s new iPad-only magazine “Maverick” points out, major publishers have their hands tied because they can’t charge less for an app than they do for the print version of their established magazines, so they have less incentive to get involved, because they’d potentially be damaging their own struggling profit model. Expect to see an explosion of new development much like iPhone apps, but with much richer content and easier distribution of content if you’re a media creator. And look for us there soon.