We would have been SO much more excited if it were a planet vaporizing death ray.

In August of last year, we pondered whether the mysterious Rockmelt was a new web browser or a planet vaporizing death ray. Well, the answer has been revealed, and frankly, we would have been a little more excited with the death ray option. So why is someone creating yet another browser? Don’t Firefox, Chrome, Safari, Opera, et al give us enough to choose from and argue about? Well, on the “social web”, apparently not. Rockmelt is designed specifically to pull all your social doodads into one place, in a handy tabbed fashion. This is probably why no-one is calling it a “Firefox Killer”; if anything it’s a “Flock Killer”. And that’s not very sexy, ’cause who the heck has heard about Flock, aside from the guys in the IT department and when I mentioned it just now? I for one won’t be rushing to download and install the recently announced beta version of Rockmelt; if they’re trying to build trust and user engagement, they’ve already scored a few negative points with me. I gave them my e-mail over a year ago to stay informed, and heard nothing of them until they popped back into the tech media buzz the other day, asking for you to connect with your Facebook account if you want to try their beta release. No thanks, Rockmelt. They’re obviously on the right track in some ways though; as this Wired piece points out, the web we knew is dead, and apps and social networking define the road ahead. But to define your launch with a Facebook log in seems a little less than forward thinking. Most of the tech savvy and social people I know have been turned off by the MySpace-ization of Facebook, and are using it less, and with less enthusiasm every day. So if you’re an active Twitter/Facebook/FourSquare type, Rockmelt may be just the ticket. Personally, I’m a little connection weary, and LIKE the fact that I have to access different devices, apps, or websites to stay connected. So Rockmelt, drop me a line when you come out with the death ray version. If you can find that e-mail I already gave you. Launch promo video below.

The folksy incidental music in this introductory video almost makes you want to toss a log on your Fireplace app and Skype grampaw:

Yup. There’s an app for that:

Yeah. Sure you will.

If I log into Facebook.

And what’s up with the “Dot Mac Deathstar” motif, anyway?