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Innovid: Advertising You Might Actually Enjoy
Topics: Popular Media | Add A CommentBy admin | January 23, 2009
In spite of Google’s $2 Billion purchase of YouTube, and the general public’s slowly growing awareness of services like Joost and Hulu (and soon Sling), no one has yet figured out how to effectively monetize these sites. I mean, if you want to see advertisements while you watch videos, why not just watch TV? And [...]
In spite of Google’s $2 Billion purchase of YouTube, and the general public’s slowly growing awareness of services like Joost and Hulu (and soon Sling), no one has yet figured out how to effectively monetize these sites. I mean, if you want to see advertisements while you watch videos, why not just watch TV? And you might as well put physical stickers on my TV screen if overlay ads (see this Wired piece about Overlay.tv) are the alternative. However, Tel Aviv-based startup Innovid may be onto something with their ideas for interactive in-video ad placements. Imagine an interactive version of the Fight Club Ikea catalog scene. The possibilities here are compelling. In the meantime, free stuff is free stuff. Stop sticking ads in my free stuff! If you want to make money, get clever like Monty Python, and guilt-trip your viewers into making you #2 in sales on Amazon.