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Thomas Dolby’s “Oceana” On iTunes, Online Game Announced For Upcoming “Urbanoia” EP

Topics: Music | Add A CommentBy admin | March 31, 2011

I’m in no mood for games, Mr. Dolby, but I admire your marketing savvy.

Now available on iTunes

Well lucky you, average music consumer. You can now purchase Thomas Dolby’s recent EP “Oceana” – previously only available to drooling sycophants like myself – on iTunes. And Mr. Dolby has announced another small change in marketing strategy. While he originally stated a plan to release three EP’s (exclusively to Flat Earth Society subscribers) leading up to the full release of the album “A Map Of The Floating City” this summer, he’s now added an online social networking adventure to the mix. While the FES forums and regular promotional materials that are being released don’t go into much detail, this fellow is apparently one of the developers. And Dolby himself described it in this interview with Amy Steele: “You can access the game for free through your web browser. It’s set in a kind of 1930s that might have come to be, had the strange experimental weapons of that time come to fruition. There were sonic cannons and Tesla death rays. In the game, tribes of players collaborate to explore what’s left of the planet following an event of mass destruction. Survivors take to the oceans in the hulls of abandoned vessels, and eventually they raft up, like the merchants’ barges in Tokyo harbor in the 17th century. A strange kind of barter culture emerges, a form of ‘maker’ society where players cobble together inventions using relics from the past. Most of this is done in text form, you understand, it’s a kind of collaborative fiction, not a 3d shoot em up. And as you explore the game, you will discover new songs from the 3rd and final EP from my album, ‘Urbanoia’.”  As a non-gamer, this doesn’t thrill me much, but it’s a clever marketing angle. I’ll personally probably just wait for random leaks and buy the complete album when it arrives. We’ve been following Dolby’s recent releases with interest since last May, and will share any updates as they become available. So Oceanea remains the only material you can purchase without becoming a Flat Earth Society member, or playing the upcoming game. But if you love the tune Toadlickers as much as I do, well, there’s an app for that. Vids below.

I’m not sure if this video does the Toad Lickers iPhone app justice. I’m not an iPhone user: