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Tell The Invisible Chimp I Can’t See Him Today

Topics: Popular Media | Add A CommentBy admin | August 16, 2010

In the bizarre and bloody PR battle of carnivores vs vegetarians, things can take strange turns, like when this PETA campaign against Dodge backfires.

The carnivore vs vegetarian conflict is a bloody battleground. In a marketing war being waged with weapons like cologne that smells like meat (see the commercial here), things can often take an unexpected turn. A couple of PETA’s most reliable weapons of mass distraction are nudity or scantily clad celebrities, which was for instance effective when PETA was the winner and the American Hot Dog Association was the wiener last year when PETA dogged the AHDA by suggesting you stick something different between your buns on National Hot Dog Day. You can’t win ALL the battles though, and we think a US automaker Dodged the bullet pretty cleverly recently when PETA complained about the exploding chimp in this commercial (also below), and Dodge responded by digitally making the chimp invisible, but otherwise leaving the commercial intact. Not surprisingly, Dodge got exponentially more ad views with their strategy. We tried to contact the invisible chimp for comment, and although his agent insisted we couldn’t see him, he did say in a phone interview that he expected to be bigger than Trunk Monkey. We also had the still grieving Bubbles the Chimp on the line, who disagreed, saying “Invisible Chimp, I knew Trunk Monkey, Trunk Monkey was a friend of mine. And sir, you’re no Trunk Monkey”. Decide for yourself. Both versions of the ad below. With a bonus Trunk Monkey clip.

The Original Dodge Commercial

The “PETA-Compliant” Version

Bonus Trunk Monkey Clip