If you’re an Apple or Google lover who thinks Microsoft is The Evil One, you really need to get up to speed. No, One Bing Shall Not Rule Them all.
If you’re the sort of person who thinks of Microsoft as The Evil One, you haven’t really followed what Google and Apple have been up to lately. And if you think that tablet devices don’t have a big future you’re probably also fortunate that you don’t have investment dollars either, because you’d be kicking yourself down the road for the opportunities you missed. Yes, the tablet wars are on. Steve Ballmer rushed the announcement of the HP/Windows Slate to beat Steve Jobs recent unveiling of the iPad. And hot on the tails of Jobs’ announcement, Google released a rather feeble concept video of their Chrome Operating System in use on an imaginary tablet device (images here). And then of course there’s the lawsuit against the Indian company that allegedly stole the CrunchPad and renamed it the JooJoo. But what’s really going to be interesting about how this all plays out is that it’s not about the devices per se, it’s about who controls how you do what you do, and all the big players know this. Yes, Apple kicked Adobe in the face over flash, but in a way, who cares? Flash has been a crashmonster since its inception. What’s really at stake here is how you get on the web, where you buy things, and how you do your business. And Apple’s closed system on the iPad is geared toward this end. Google already has search pretty well locked down, and they additionally want you phoning and creating all your office documents through tools like the Google Phone, Google Voice, Google Docs, and G-Mail. Imagine a future in which the coolest new device doesn’t play nice with the coolest new tools you want to use on it. And if you can’t even install your own software, because it’s all located on a remote server that you have no contorl over. And to take “Evil” to a new level in this realm, now that Apple makes their own chips for their exclusionary device, they’re essentially like Intel and Microsoft rolled into one. Adding a little irony to all of this is the fact that Apple is talking to Microsoft about replacing Google on the iPhone with Bing. Who is your evil nemesis now?
Chrome OS Tablet Concept Vid