« Privacy & Social Network Contact Management | Home | Is Obama’s Proposed Bank Tax Purely Political? »
The Greenest Detroit Auto Show Ever
Topics: Clean & Green, Technology | Add A CommentBy admin | January 14, 2010
Ford’s Better Ideas Make Other Carmakers Green With Innovation
![]() This guy may be a little disappointed if he bought the “chick magnet” pitch |
While it’s usually the concept cars that grab a lot of attention at the Detroit Auto Show, this year, it’s the REAL cars that are stealing the show. And there’s probably a message in the fact that two of the biggest stars at the 2010 Show are companies that didn’t accept bailout money to float the top-heavy, profit starved, gas-guzzling monstrosity that is the Detroit auto business. It’s inspiring that amidst the rather bleak economic environment that is Michigan, there’s a lot of hope and inspiration for a smarter, cleaner future for the industry, and Ford in particular is leading the way. After being the only of the big three to refuse bailout money last year, they were also the only one to enjoy a 33% sales rise in December! Now, they’re sweeping the auto show in a big way; their Fusion Hybrid and Transit Connect won the North American Car and Truck of the Year respectively. While the Transit Connect is neither hybrid nor electric, it’s part of the One Ford initiative, which will – among other things – bring the hipper fuel-efficient vehicles previously only available abroad to the states. Like the Fiesta, which we complained about some time ago. And there’s another unexpected force making a splash this year: The Chinese BYD hybrid. Go ahead and sneer at a Chinese-made car, but if you’re old enough, you may remember back when Japanese products were the low-quality laughingstock of global markets, and we all know how that ended up. BYD is no factory town upstart; one of the company’s major backers is Warren Buffet, who describes the company’s CEO Wang Chuan-Fu as a cross between GE’s Jack Welch and Thomas Edison. This CNN Money piece explains how the guy has so much faith in his company’s commitment to a green approach that he’ll drink the cars’ battery fluid to drive the point home. In my opinion, this is capitalism at its best: tough times driving innovation. And although the Transit Connect may not be a “chick magnet”, as Ford CEO Alan Mulally has suggested, this more in-depth Business Week piece gives you some insight into why Mulally’s vision may just turn Ford back into a world leader. Though they may have to fight with the Chinese to pull it off.
The Transit Connect may not be a “chick magnet” as Ford’s CEO suggests, but it’ll be great for running your Boo Boo Busters Babyproofing service…

And it looks like BYD is getting the concept. The “stick the hot model next to the car” concept, that is. Please note that not only is it a green car, they’re maintaining gender balance with the hot models:


