Remember The Yes Men? Don’t feel badly. Not many people do, in spite of their outrageous antics. The Yes Men are consummate culture jammers who utilize “identity correction” by pretending to be people of position or power, or spokespersons for prominent organizations, and then making public statements on their behalf. One of their most well-executed stunts involved appearing on BBC World Television as Dow representatives, to apologize and promise restitution for the Bhopal Disaster. Needless to say the Dow Corporation wasn’t too pleased, but the stunt came off so well that the BBC actually asked them back after their cover was blown. Another stunt that briefly duped some news sources was the The Halliburton SurvivaBall™, “An advanced new technology that will keep corporate managers safe even when climate change makes life as we know it impossible“. This one was so over-the-top that it quickly became appreciated simply for its utter absurdity. The Yes Men released an hilarious movie (aptly titled The Yes Men) about their ballsy adventures back in 2004, and they’re at it again. If you’re an HBO subscriber you may have already seen it, but watch for The Yes Men Fix The World in US theaters October 7.

The Halliburton SurvivaBall™:

Airline Mogul Richard Branson Partners with The Yes Men:

Or does he?