« | Home | »

How Did Durex Build Their Customer Base?

Topics: Popular Media | Add A CommentBy admin | January 17, 2009

They Condomed Into It?

They um, condomed into it? You may have already seen the cute Durex Condom Get It On ad featured here, but like any popular video or film production, it’s always fun to watch the extras and out-takes. Here are the “behind the condom” clips, part one, part two, and part three. Valentine’s Day is traditionally a time to ramp up condom promotion (last year we had National Condom Week, with, for example, the NYC government getting into it with considerable enthusiasm), so with VD just around the corner, we thought we’d share some classics with you. You’ve probably seen the award-winning I want those sweeties clip. A good reason to remember to use one. This Dutch ad highlights the fact that you don’t even need to speak the same language to say “put a sock on it”. Durex seems to produce the most clever ads, like the one that shows a possible bad side effect of chocolate flavored condoms, or the surprisingly broad demographic for fruit-flavored ones. Durex sells sex toys too, so they also have some tips regarding cucumber sandwiches and letting grandma answer the phone. And lastly , this Trust Condoms ad from Africa shows you how not to get left out in the rain.