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Grandma Asks “What The Hulu Is Joost?”

Topics: Popular Media | Add A CommentBy admin | January 10, 2009

Time To Finally Put Away Those Rabbit Ears

Many of us don’t have to worry about the switch to digital broadcast TV scheduled for February of this year, but apparently 3 Million viewers are expected to let their TV’s “go dark” on that day. Although corporate media news sources have been saying since the early 90′s that we would soon live our entire lives through our Internet connected TV (see this Time Magazine cover), the stark reality is that in spite of the availability of TV content on the web via services like Joost and Hulu, and in spite of ill-conceived notions like Yahoo’s TV Widgets (with TV screens already 20% full of “crawl”, who needs more, even if it’s personalized?) we still think of TV time and Internet time as separate activities (with the web winning sometimes). With all the available options, I’m personally left as befuddled as the old lady in the video clip at left, which ironically is TV content brought to you via YouTube. Especially in light of current economic uncertainty, it’ll be interesting to see how this all plays out. My bet since 1992 or so has been on AT&T slowly beating Comcast , but whatever the outcome, AT&T’s ventures into this market so far are expected to at least benefit customers through increased competition.