« | Home | »

Yahoo Google Partnership: Another Nail In the Search Coffin

Topics: Technology | Add A CommentBy admin | June 12, 2008

After the Yahoo/Microsoft Failure, a Yahoo/Google deal?

Wow. The possibility of Microsoft and Yahoo teaming up was scary enough, but the new Yahoo/Google deal that’s hitting the business press today doesn’t seem like much of an improvement on the surface, except it’s not a full-blown acquisition. We’ve come a long way since those college boys created Google on those taxpayer-supported servers at Stanford, promising never to go public before their initial IPO a year later…

Somehow the mixing of Google’s ad results seems more nefarious than simply mixing their index as Yahoo’s secondary results, as Yahoo decided to do in 2002. The great thing about having multiple search engines as in the past was that they had to compete, keeping results fresh and diverse. To me the prospect of one monolithic search provider is not only frustrating in terms of research and results, but almost frightening in its potential to control information. Yes, I’m paranoid, but in the words of William Burroughs: “A paranoid is someone who knows a little of what’s going on. “