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Why We Link

Topics: Editorial & Opinion | Add A CommentBy admin | September 17, 2008

The made-for-TV version of Clemens Kogler’s video “Le Grand Content”

A cool video was making the rounds yesterday with the title “Why We Drink”. It’s a sort of hip, 2.0, 3-D video absurdist Powerpoint explanation of life. Made me smile, anyway. The original video is at left, or on the creator Clemens Kogler’s site with the title “Le Grand Content”. I love his summary, in which he explains that it “…examines the omnipresent Powerpoint-culture in search for its philosophical potential. Intersections and diagrams are assembled to form a grand ‘association-chain-massacre’, which challenges itself to answer all questions of the universe and some more. Of course, it totally fails this assignment, but in its failure it still manages to produce some magical nuance and shades between the great topics death, cable tv, emotions and hamsters…” As a courtesy to our American viewers who can’t handle the ponderous, European art-house, four-minute director’s cut, there’s a shorter (two minute) version here, re-titled “Why We Drink”.