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What could be more fun than building bonfires while basking under the biggest full moon in decades, and the next day hittin’ the bhang, and splashing bright colors all over your friends in the sunshine? With American capitalism’s gift for commercializing just about any holiday – I mean, this is the country that turns Jesus into a fat guy in a red suit or a bunny, and Christian saints into babies with love darts or leprechauns swilling green beer – I’m AMAZED that no-one has brought the Indian festival of Holi into the mix. I must confess to my own utter ignorance until just yesterday; for years I had seen images on the web of Indian people partying in the street, doused in vivid color, and had no idea what they were doing. Well, now I know that it’s Holi, a celebration at the first full moon of Spring that also commemorates the survival of Prince Prahlada who, in defiance of his father’s wishes, worshiped Lord Vishnu, for which his father sent him to burn in a bonfire on his sister Holika’s lap. Or something like that. You can learn more on Wikipedia or one of the many sites devoted to the festival of Holi. Me, I’m calling Crayola and the makers of Super Soakers to get a licensing deal going. Might as well call a patent lawyer too, Holi is going to need some official Pantone Holi Colors™ as well.

By the way, if these are typical Pichkaris (spray guns for the colored paint) we’re gonna need a serious re-think for the American market:

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