Snoop Dogg’s campizzle with Norton Antivizzle is entertaining but probably won’t sell much software.
You’d have a knowing smirk too, if all
you had to do for this kind of exposure
was give away two concert tickets.
Whoever wins the new Norton Antivirus/Snoop Dogg anti-cybercrime rap contest over at HackIsWack.com is destined to be at least as famous as M. E. Hart. Oh. Sorry. You probably didn’t know he was the “rapper” in the 1994 Don’t Copy That Floppy campaign (video below). You know, the one you don’t remember. This marketing campaign by Norton is so full of fail in so many ways that I don’t know where to start. First, I’ll acknowledge that yes, I’m talking about Norton Antivirus, which is part of their goal. In fact, here. Go buy some if you want. I’ll make something like $1.37 if you use that link. But otherwise, this is full of fail. You can almost hear the aging executive at the board meeting that got this in motion: “We need one of those VIRAL things. Make sure we have one of those Facebooks, and that, whatchacallit? One of those TWITTER things. Oh, and a MySquare or whatever it’s called too“. Well, they’ve got their Facebook and Twitter thing set up (although I’m more impressed with Crack Is Wack, a joke FB page by a couple of youngsters), and they’ve got that “hip” domain HackIsWack.com. And then what? You can view all the hilariously bad whiteboy “nerd up to your motherboard” raps here, but guess what. You can’t SHARE them, so we can only link to our current pick, called Hairetsu Entry. We admire it mostly for the fact that the guy seems so gangsta for shizzlin’ on company time by recording his performance on the security cam in the stock room at his shoe store job. If the decision makers at a company like Norton had half a brain, they’d hire Snoop as a consultant, not a celebrity endorsement. Like so many marketing campaigns involving Snoop, while he brings some attention to the brand that he’s hired to endorse, the REAL brand remains Snoop, and I’d bet he sees more revenue than whoever hires him. Go Snoop. You’re a genius. And in the end, the main reason this campaign fails is that anybody who will talk enough about Snoop and computer security in the same conversation to lead to a conversion are technophiles like me who will say “That’s so funny! But don’t use Norton, use Kaspersky or AVG, or Malwarebytes, really just about anything BUT Norton! Fo’ rizzle. By the way, apologies for my less-than-Snooptastic Slanguistics, but gizoogle.com was down.
Here’s the hip and edgy 1994 “Don’t Copy That Floppy” video, starring M.E. Hart. I just have one question. What’s a “floppy”?
Don’t bother trying to play the video below. Part of the built in fail of Norton’s “social networking” campaign is that it isn’t very “social”. The videos barely stream on their site, it’s not surprising they didn’t mess with that crazy “embedding” thing all the kids are doing these days.
Shoe store? It’s my house. 2 million$ mansion in Studio city. Sorry i make money on the internet, not 10 $ a day with adsense on a blog that got the most traffic tonight since i googled my name. before you try to talk trash on me do your research.
also i dont care to win, i dont use Norton, i will never use Norton, if i get the laptop from winning im gonna format that shit instantly and give it to a friend since i only run Mac
You probably should look up hairetsu and company before you pick fun at him. heh. google spamtec, ytcracker, hairetsu, phlows, and eGod.
Posted by bawse on 09.03.10 8:41 am
are you guys high? thats his house – spamtec for life. stc is the greatest. google it bitches
Posted by bawse on 09.03.10 8:43 am
also what kinda “store” has a bed in the stock room? lmfao look at your own screenshot you idiots
you owe hairetsu an apology NOW
Posted by admin on 09.03.10 8:51 am
I stand corrected. You may have noticed if you looked at the rest of the site that Dissociated Press is mostly satire, and as you pointed out, I only make ten bucks a day, so the research team is small. Heh. Research team. That would be nice. That being said, thanks for the info for two reasons:
1.) We’re out to amuse, not offend people we might actually like.
2.) I have something to write about today, and will be glad to add your unfiltered remarks after contacting you.
Best of luck with your ventures.
Posted by BadKitty on 09.03.10 10:44 am
IN RESPONSE TO:
<>
——————–
maybe you should practice what you preach… this piece is so not about you, and by your own admission, you actually AGREE with their point of view about the absurdity of this whole contest (“also i dont [sic] care to win, i dont [sic] use Norton, i will never use Norton”)
That said, if you put your act online, accept that some will love it and some will criticize it. Personally, I have never seen anyone display their sneakers in their bedroom like artifacts…. I too would have assumed this was a shoe store. and…after watching it, I would have also been tempted to make fun of it… because I happen to despise this whole genre. Then again, I am sure you probably would make fun of my lifestyle.
LOL, The amount of time it took you to write this blog, Hairetsu probably made 10K.
Back up admin, you have NO IDEA
Posted by admin on 09.03.10 11:38 am
Well this is fun. I dropped Hairetsu a line. A courteous one. Let’s see if replies. In the meantime, in spite of the article – as BadKitty observed – not being about him at all, his comment squad of supporters have a right to speak their mind as far as I’m concerned. And I certainly have no axe to grind with anyone who’s pursuing music as a source of income; if Hairetsu is Thomas Whidden, I had several bands before he was even born, and turned down label contracts on the advice of management when he was about six years old. So I wish him well, although I won’t be taking time to listen to his stuff unless he replies directly…
I never said anything about talking shit about my music just talking like i work for a shoe store, When in the video im rocking a 10k$ rolex, and and theres a bed in the video. I mean if theres gonna be some shit talk on me make it good or even arguably good shit talk. bed in the stock room heh… I love everyone and i dont mean harm, also i’m not doing shit to get a contract, and a 360 deal isn’t what i’m longing for. rather just have people hear shit i do. I’m a fucking god at marketing online and if i wanted to run some campaigns for my music it would be nothing short of successful.
I love everyone =
Posted by Hairetsu on 09.03.10 7:30 am
Shoe store? It’s my house. 2 million$ mansion in Studio city. Sorry i make money on the internet, not 10 $ a day with adsense on a blog that got the most traffic tonight since i googled my name. before you try to talk trash on me do your research.
Posted by Hairetsu on 09.03.10 7:37 am
also i dont care to win, i dont use Norton, i will never use Norton, if i get the laptop from winning im gonna format that shit instantly and give it to a friend since i only run Mac
Posted by n1ghtsn1p3r on 09.03.10 7:45 am
That’s not a shoe store, that’s his house.
Posted by Bryan Taylor on 09.03.10 7:47 am
You probably should look up hairetsu and company before you pick fun at him. heh. google spamtec, ytcracker, hairetsu, phlows, and eGod.
Posted by bawse on 09.03.10 8:41 am
are you guys high? thats his house – spamtec for life. stc is the greatest. google it bitches
Posted by bawse on 09.03.10 8:43 am
also what kinda “store” has a bed in the stock room? lmfao look at your own screenshot you idiots
you owe hairetsu an apology NOW
Posted by admin on 09.03.10 8:51 am
I stand corrected. You may have noticed if you looked at the rest of the site that Dissociated Press is mostly satire, and as you pointed out, I only make ten bucks a day, so the research team is small. Heh. Research team. That would be nice. That being said, thanks for the info for two reasons:
1.) We’re out to amuse, not offend people we might actually like.
2.) I have something to write about today, and will be glad to add your unfiltered remarks after contacting you.
Best of luck with your ventures.
Posted by BadKitty on 09.03.10 10:44 am
IN RESPONSE TO:
<>
——————–
maybe you should practice what you preach… this piece is so not about you, and by your own admission, you actually AGREE with their point of view about the absurdity of this whole contest (“also i dont [sic] care to win, i dont [sic] use Norton, i will never use Norton”)
That said, if you put your act online, accept that some will love it and some will criticize it. Personally, I have never seen anyone display their sneakers in their bedroom like artifacts…. I too would have assumed this was a shoe store. and…after watching it, I would have also been tempted to make fun of it… because I happen to despise this whole genre. Then again, I am sure you probably would make fun of my lifestyle.
———
Posted by lul on 09.03.10 11:01 am
LOL, The amount of time it took you to write this blog, Hairetsu probably made 10K.
Back up admin, you have NO IDEA
Posted by admin on 09.03.10 11:38 am
Well this is fun. I dropped Hairetsu a line. A courteous one. Let’s see if replies. In the meantime, in spite of the article – as BadKitty observed – not being about him at all, his comment squad of supporters have a right to speak their mind as far as I’m concerned. And I certainly have no axe to grind with anyone who’s pursuing music as a source of income; if Hairetsu is Thomas Whidden, I had several bands before he was even born, and turned down label contracts on the advice of management when he was about six years old. So I wish him well, although I won’t be taking time to listen to his stuff unless he replies directly…
Posted by Hairetsu on 09.03.10 11:39 am
okay calm down guys we can all be friends.
Posted by Hairetsu on 09.03.10 11:44 am
I never said anything about talking shit about my music just talking like i work for a shoe store, When in the video im rocking a 10k$ rolex, and and theres a bed in the video. I mean if theres gonna be some shit talk on me make it good or even arguably good shit talk. bed in the stock room heh… I love everyone and i dont mean harm, also i’m not doing shit to get a contract, and a 360 deal isn’t what i’m longing for. rather just have people hear shit i do. I’m a fucking god at marketing online and if i wanted to run some campaigns for my music it would be nothing short of successful.
I love everyone =
pz