If you’re at all in touch with the evolution of web trends, you can probably sense change in the air. One of the really great things about the web is that when something is really cool, people gravitate to it, and when it develops a high “suck quotient”, people just walk away and find the next cool thing. Google, for instance, has repeatedly done a masterful job of keeping the cool quotient just slightly ahead of the suck curve. Facebook? Not so much. The “information highway” is strewn with the debris of discarded innovation. Like the term “information highway”, for instance. And I’m confident that Facebook will soon be joining MySpace and Napster and IM and mp3.com and e-cards and a million other once-popular web doodads in that great wasteland on the web. So what’s next? Personally, I think it will still be a form of networked sharing, but someone’s going to figure out a way to make it work without constantly tinkering with it to try to monetize every user interaction. The browser you’re using to read this was free. Wikipedia is free. Your email program is probably free. So why not social networking? And by “free” I mean free of advertising. Or fees. Or freakish privacy issues. A project that’s generated considerable buzz in the tech press the last few weeks is Diaspora, an “open source Facebook”. These young developers are definitely on to something, but in spite of exposure that has reached even the New York Times and raising over 120 grand (and growing) in startup capital in just a couple of weeks, they may be missing it on a few beats. First of all, their idea requires the user to download software to connect. Maybe they can sell the idea that being a “seed” is somehow desirable, but this is the kind of territory that’s usually only broached by fairly tech-savvy users. Another biggy is the name. Do you really want a brand that references a permanently displaced and relocated collective? Who knows. Maybe it could work. One more significant hurdle is actually operating within the terms of use of all the sites (Flickr, Facebook, Twitter, etc.) that they plan to integrate into their idea. Whether this particular bunch of youngsters pulls it off or not, I wish them well, because they’re at least tapping us all on the shoulder and reminding us that there were fun times before Facebook, and there will be fun times after as well.

Here’s the awkward – but apparently effective – video pitch for Diaspora: