We recommend giving, in spite of the AABB’s warning

Thankfully, the month of January is a little light on holidays. After the brutal onslaught of holidays that begin around Halloween, most people spend the month in therapy or divorce court, or are busy failing to stick to their resolutions, so don’t really have the time or the inclination to celebrate. The only “real” national holiday is Martin Luther King, Jr. Day, which should be a big deal this year, because the nation has its first black president. Or does it? We’ll leave that up to you to decide. I’m personally not sure I recognize race in the first place. Anyway, as a result of all these empty calendar spaces, non-profits and health organizations jumped on the opportunity, so we have Thyroid Awareness Month, Glaucoma Awareness Month, National Birth Defects Prevention Month, Cervical Health Awareness Month, and National Blood Donor Month, none of which had clever campaigns worth linking to, except National Blood Donor Month, which has a pretty lame pitch that says “donating blood regularly is as important as voting“. And as we all know after the past few years, voting is a waste of time. Way to go, American Association of Blood Banks! I might have given, if it weren’t for your input. To people of my era, probably the most important event in January is the combined birthday of Elvis Presley and David Bowie. So happy Elvid Bowsley day!

Um, you guys wanna re-think that pitch?