If you want to achieve a deity-like status to me, buy me one of the $3250.00 editions of Carl Jung’s Red Book. I’d still worship you if you bought me the regular $195.00 edition, but I’d consider you a less-than-loving deity. Like many people who are slightly crazy, I developed a deep interest in psychology fairly early in life. After exploring abnormal psychology textbooks with a friend and gaining some perspective regarding just how crazy crazy can be, I got a little more serious in my exploration, and have always been thankful that around this time (I was ten or so) Carl Jung’s biography (Memories, Dreams, Reflections) happened to be on the same bookshelf in our home. I read it with considerable enthusiasm, and even greater ignorance. It was admittedly a little over my head, but helped launch my early exploration of alchemy, religion, astrology, and eastern mysticism. In my teens, Jung’s Man and His Symbols became a bestseller, and reinvigorated my interest in Jung’s work, leading me to read just about anything Jung-related I could get my hands on. If you’re not familiar with Jung’s work, you’re at least familiar with the results of his work; although in casual conversation, Freud is mentioned much more often in relation to modern psychology, Jung’s influence eventually superseded Freud’s foundational work in many ways. And if you’ve ever taken a silly Facebook version of the Myers-Briggs personality tests , you’ve used his principles to decide your own personality type. The very thing that was an impediment to Jung’s work being accepted early on later became its chief selling point – mainly the fact that he understood that science as we know it is not a complete enough system of perception, measurement, and analysis to even begin to treat the mysterious territory that is the human psyche. His work has since not only influenced psychology, but modern physics and British pop as well. So why the fuss about Jung’s Red Book? Because it’s never been published before, and has barely even been examined by professionals in the field. It contains artwork and writing he produced between 1914 and 1930, the period during which he developed his principal theories, including the concepts of the collective unconscious, the archetypes, and the psychological types. It’s like finding lost Rolling Stones recordings or symphonies by Mozart. Only cooler. In fact, I predict the release of these volumes next month will have a second-wave effect on psycholgy as a science. And I’m an ENFJ , so you should listen to what I say.