How SEO, Google, and Facebook Are Ruining The Web, And Ruining You
[ 2 Comments ]Posted on July 9, 2010 by admin in Technology
Friday, July 9th, 2010Has the web become a big Wordpress linkfarm driven by social networking?
I loved it the other day when Prince said “the internet’s completely over”. Like that statement, and the headline above, much of what I’m about to say will be hyperbole, opinion, and oversimplification. Which is ironic, because that’s kind of what the web has become as a result of some of what I’ll be talking about. Do you remember when there were more than three search engines? When grandma didn’t have a blog, and your mom didn’t ask you “how do I set up a Facebook?” Or when small business owners who can barely use e-mail didn’t ask their web developer questions like “we’ll be be implementing SEO and social media tools when you build my website, right?” I would argue that Google’s domination of search and the ease of installation of WordPress blogs have done nearly irreversible damage to the web. How? Back when there were a half dozen or so competing search engines – Lycos, Hotbot, Excite, MSN, Yahoo, Altavista, etc. -they would have ups and downs and shortcomings, but competition would drive their evolution. And perhaps more importantly, an interesting cycle would drive part of that evolution: a popular search engine would attract SEO experts, which would slowly erode the engine’s organic results, which would cause a migration to a new search engine, which would inspire the top dog to clean up their index, or fail. Then Google came along. They did so many things so well in the beginning that it was almost magical. And slowly their competitors faded into oblivion, so that now, according to stats like this, Google has about 70% of the market, Yahoo 15%, and Bing 9%. So why is that bad? Although a disruptive technology could always come along, for now, there’s little incentive for developers and VC’s to say “hey, let’s start a search engine“. And with Google as basically the only portal to the web for most people, their search results have become so “spammed out” and infested with WordPress-driven linkfarms in general results, and Yelp-like listings in local results, that random searches can often be utterly useless. And Google can care less about that for awhile, because where will you go? It’s sort of like if you were frustrated with your cable TV service. What are you gonna do, call the other cable company? Add to this mix an attempt to cash in on the myth of the wisdom of the crowd, and you get a real mess. Rather quickly, any site that is based on natural networks of user trust will fall apart. Think of something like Yelp. Who bothers to offer up reviews on sites like Yelp? Mostly either opinionated egoists, or angry people. Real experts are too busy doing whatever they do as experts. Which is an idea summed up nicely in this piece by Amber Naslund, which talks about “confusing ego with influence”. And when Facebook becomes the second most visited site on the web, you get an interesting new phase. Google vs Facebook. Google keeps going after Facebook, while Facebook enters the search market. I can’t wait ’til all my search results are based on “Like” buttons that were clicked in e-mail spam campaigns. How about you? Oh I don’t need to ask. Facebook’s Edgerank will keep me informed of what you’re thinking and doing if I need to know. Which is another piece of this e-pocalypse. We already know that Google is making us stupid, but once we’re stupid, is it really such a good idea to make Facebook the very first thing we do each day?
Google Earth’s GeoEye & 360Cities 3D Panoramas
[ 2 Comments ]Posted on January 4, 2010 by admin in Technology
Monday, January 4th, 2010Being constantly under surveillance has never been so much fun.
Here’s a quick preview of 360 Cities with -appropriately enough – Dead or Alive as a backing track |
Do you ever get that funny feeling that someone is watching you? Well if not, you should. We’re getting closer every day to full time coverage of every location on the planet. Between things like the 4.2 million CCTV cameras in England, the way Google has you covered from your desktop to the sky, and the members of 360Cities obsessively creating cool 360 degree panoramas of the planet (see their blog for the latest views), it won’t be long before there truly will be nowhere to hide. Especially with tools like PhotoSynth to put the info all together. You may or may not find this kind of coverage invasive, but you know what? It’s really kind of FUN too. You may have read that Google made a deal with spy satellite company GeoEye last year to gain a competitive edge over Microsoft, Yahoo and other satellite image search providers. What you may not realize though is that the satellite can capture objects 16 inches across from 423 miles up in space! Don’t worry, Google isn’t allowed to use those images, only the NGA and men of integrity with security clearances like Dick Cheney are. And your secrets are always safe with the US government and politicians named Dick, right? In any case, the upside of all of this is that Google has been showing off the images on their Google Earth GeoEye pages. Even if you’re not stunned with the images, it’s a blast pretending you’re shooting the opening titles for a James Bond film by zooming in and out from the Earth, from an orbital view to street level in seconds. Likewise with the 360 Cities panoromas; some of the images aren’t so thrilling, but moving around in them is an entirely new experience, and a cool one at that. See a sample below. Read the rest of this entry »
What’s So Great About Google Music Search?
[ Add A Comment ]Posted on October 31, 2009 by admin in Music
Saturday, October 31st, 2009Nothing.
 Don’t look for Amazon or iTunes links in your results with Google’s new music search |
Nothing. Well, there are good things about it, but nothing great. Frankly, Google’s really starting to get on my nerves. They have a little bit too much of that Lord of the Rings “One Ring to rule them all” thing going on. Yes, it’s kind of cool that if you search for a band or a song, you now suddenly have the ability to play it right there in your search results. The other touted features – like the ability to search lyrics and get the same results for instance – are so inconsistent that I’m surprised the best and brightest at Google decided to include them. And the omission of iTunes and Amazon from those clickable previews is a mixed bag; yes it’s great to see less monolithic companies being promoted, but the fact is that this is probably just Google’s way of launching their own monopoly. It will be interesting to see how that plays out; so far their key partners include Lala, Rhapsody, Pandora, Imeem, and MySpace. I personally buy all my digital music at either Amazon*
Social Search: Who Gives A Twinglebook?
[ Add A Comment ]Posted on October 24, 2009 by admin in Technology
Saturday, October 24th, 2009Will Social Search be an awesome new way to search the web, or a sewage-filled spam hose?
I was wondering why no-one seemed to give a twinglebook about the fact that Microsoft struck search deals with Twitter and Facebook, and that Google not only has their own deal with Twitter, but plans to launch their own “Social Search” in the near future. Then I remembered that the average person doesn’t know their Firefox from a hole in the ground (YouTube link, video is also below). Well, I have to admit that I care; depending on how both Microsoft and Google choose to integrate real-time search results from social networking sites, this could either be really interesting, or really annoying and/or paranoia-inducing. More so the annoying part; ever since SEO became a parasitic, opportunistic business instead of an integrated part of web site development, search results have become less and less useful on a steady downward curve. The beauty of Twitter Search is its real-time results; the ugly downside is that all those results are spam-infested Tweets! Who cares how fast you can search multi-level marketer’s tweets (see Will the Twitter Firehose Become a Sewage-Filled Spam Hose) ? In my opinion, the only real value of these relationships the two search giants are building with Twitter would be real-time search of everything but Twitter noise. Hopefully they’ll pursue that, but Bing’s beta version of Twitter search appears to be just, well, Twitter search. How mixing this stuff in with regular results is going to benefit anyone is beyond me. These moves also come at an odd time, when both Facebook and Twitter’s growth are flattening out. And the paranoia mentioned earlier? Google’s Social Search will require you to be logged in with a Google Profile, and will connect additional search results via your existing “friends” on various social networking services, thereby tracking all your searches and connecting them with people you know. But perhaps I fret about this sort of thing too much. After all, Googoo has a excewent pwivacy powicy. Read the rest of this entry »
Your Facebook & Twitter Activity Is Tracked More Closely Than You Think
[ Add A Comment ]Posted on August 25, 2009 by admin in Technology
Tuesday, August 25th, 2009Sentiment Analysis & Social Media Monitoring are compiling massive amounts of data for trend tracking, but as a side effect, compile massive amounts of data about individuals as well.
Next time you’re Twittering your thoughts, making a status post, or taking a quiz on Facebook, remember that not only are you creating part of an eternal online identity and probably sharing your information with more people than you thought (especially see question 3 in that ACLU quiz), you’re also helping shape marketing and political decisions. We’ve written jokingly about Googlewanking and Googlewashing before, but the two latest big things on the web – Social Media Monitoring and Sentiment Analysis – are making the web a different place. On the abstractly interesting side of this, sentiment analysis sort of renders the typical CNN or Time user poll (typically called a Voodoo Poll) even more absurd than they were. Online polls have always had major shortcomings, but the main one was that of limited demographic diversity, i.e.: only dorks who take CNN polls take CNN polls. A recent classic example of their susceptibility to gaming and inaccuracy was when “moot”, the 21-year-old college student and founder of the online community 4chan.org, became the “World’s Most Influential Person” in a Time user poll. The difference with these newly evolving data mining tools is that they Read the rest of this entry »